The Branding Process ✍🏻

Given that customer feedback plays a significant role in the branding process, it is quite challenging to estimate a time schedule. I can still give a general picture of how the process works even though it is difficult to estimate the exact duration. The basic order of events is as follows:

🍂First Meeting
We start by having phone conversations and coffee dates where I can delve deeply into the business’s core. To really represent the business’s essence, vision, and aspirations in the brand, I must first identify it. Essentially, we will brainstorm and discuss your ideas regarding your company’s aesthetics, message, and purpose.

🍂 First Drafts
I create two draft logos that are presented in full brand style. These are my initial thoughts regarding the branding strategy and the look and feel I suggest we use. On these two drafts, you may comment on the elements you resonate with and the parts you’d like to omit from the two possibilities.

🍂 Final Thoughts
Using your comments as a guide, I create a proposed logo that incorporates all of the draft round’s components and accurately conveys the brand’s story. Then I will send you the suggested final logo for your last comments and final thoughts so that we can conclude your logo design.

🍂 Your Brand
With a logo in place, we can start developing your brand as a whole. In order to ensure that a strong brand narrative is consistently represented, a brand is made up of a logo, a collection of images, an icon, a color scheme, a brand pattern, and a mood board.

Bloom is here for all your branding needs; please send me a DM or let’s connect on WhatsApp to start your branding process.