A Solid Corporate Identity

Before you start with an online presence for your business, you first need a solid corporate identity and a concrete business brand. Here is the basic branding checklist with Bloom Digital Media, so make sure that you are ready to create a consistent social media presence.

🍁Clarify your vision.

Let’s have a few conversations about the dreams and aspirations that you have for your business. This will clarify your vision and the goals you have for the future.

🍁Define your niche.

We define your niche and establish your ideal client. We determine their demographics: who are they? Gender? Age? Budget? Ultimately, what can you offer them that they like and want?

🍁Design your logo.

Using your feedback as a guide, I make a logo that has all of the elements from the logo draft rounds that appealed to you, so it tells the brand’s story correctly.

🍁Your fonts and colours.

The fonts and colours need to represent your business aesthetically, so they need to be relevant and significant with regards to your products or services.

🍁Brand Identity.

I start developing your brand as a whole. A strong brand narrative is consistently represented. A brand is made up of a logo, an icon, a color scheme, a brand pattern, and a mood board.

🍁Social media.

Now I can create a cohesive look and feel for your business’ online presence. You need a holistic, intentional experience to create a systematic online presence.